The first step in helping your site visitors to make a purchase is to make it easy for them to find the product they are looking for. Having intelligent and easy-to-use search tools is absolutely essential. EnterpriStore has carefully designed search options to make it easy for customers to search for a specific product, a product type, or to scroll through search results. Your ecommerce site will include faceted search results. This means that search results will be grouped together by type, making it easy for customers to skim through the results. Customers can also apply filters to alter their search results. They can look at products by particular manufacturers, look within specific product categories, and choose to sort search results by price and name. All of these options make it easy for customers to read through search results and find products they like.
Additional search features make product searches highly effective. EnterpriStore uses a Google-style search result preview that will show a preview of search results that change as the customer types in each new letter. This is a great way for customers to see the possible product name of what they’re looking for. The smart search features will also check for errors and make suggestions based on incorrect spellings. This will help direct customers to the right search results. In addition, customers can use advanced search options to narrow down the field of results. They can narrow down the number of categories and manufacturers included in the results. They can also specify a price range and the date on which the product was posted. All of these tools mean that customers will be able to find the right products quickly, and are therefore more likely to make purchases.