Ecommerce Site Analytics

Enterpristore provides a robust suite of analytics tools designed to enhance understanding of customer behavior and optimize website performance. Key features include integration with Google Analytics 4 for detailed traffic and user behavior analysis, Google Tag Manager for efficient tracking code management, and Google Maps for improved customer navigation. The platform employs Google SEO Schema to enhance search engine visibility and adheres to performance optimization guidelines to boost search rankings.

Notable analytics capabilities include activity heatmaps, user session recordings, and navigation path analysis, which help identify sales funnel bottlenecks and improve conversion rates. Additional features such as search engine keyword tracking, form analytics, A/B testing, and automated insights allow for comprehensive monitoring of website performance. With tools like real-time visitor maps, category performance analysis, and crawling error tracking, Enterpristore empowers businesses to make data-driven decisions and enhance their e-commerce strategies effectively.

Google Compliance & Integrations

  • Google Analytics 4: Provides in-depth website traffic and user behavior analysis, adhering to Google’s latest analytics standards.
  • Google Tag Manager: Simplifies the management and deployment of tracking codes and tags on the website, improving efficiency and data accuracy.
  • Google Maps: Integrates Google Maps functionality for location services, store locators, and enhanced customer navigation.
  • Google SEO Schema: Implements structured data markup to help Google understand website content, improving search engine visibility and rich snippet display.
  • Google Performance: Emphasizes website performance optimization to meet Google’s speed and user experience guidelines, positively impacting search rankings.
  • reCAPTCHA: Utilizes Google’s reCAPTCHA to protect the website from spam and abuse, enhancing security and user authentication.
  • Google XML Sitemap: Automatically generates an XML sitemap, which helps search engines like Google crawl and index the website’s content more effectively, improving SEO.

Analytics Features:

  • Activity Heatmaps: Visual representation of customer interactions.
  • User Session Recordings: Observation of visitor website usage.
  • Navigation Path Analysis: Tracking visitor navigation patterns.
  • E-commerce Conversion Funnels: Identification of sales funnel bottlenecks.
  • Search Engine Keyword Tracking: Tracking website rankings on search engines.
  • Form Analytics: Analysis of form field drop-off rates.
  • A/B Testing: Comparison of different landing page versions.
  • Conversion Attribution: Tracking the source of sales (search engine, PPC, social).
  • Visitor Log: Detailed tracking of visitor activity.
  • Real-Time Map: Visualization of visitor activity on a world map.
  • Category Performance: Analysis of category sales performance.
  • Days to Conversion: Tracking the time taken for sales conversions.
  • Crawling Errors: Monitoring website crawling errors.
  • Automated Insights: Automated tracking of traffic performance changes.
  • Integrations: Google Analytics Enhanced Ecommerce, Clicky.com.

Ecommerce Site Analytics

  • Activity Heatmaps –See how customers interact with your website.
  • User Session Recordings –Observe how the visitors are using your website.
  • See What Works –See the path visitors take to navigate your website.
  • E-commerce Conversion Funnels -Find bottlenecks in your sales funnels and optimize for better conversions.
  • Track Search Engine Keywords –Get Google and Bing keywords your website is ranking for.
  • Form Analytics –See which form fields your visitors drop off at.
  • A/B Testing –Set up experiments to compare two versions of a landing page.
  • E-commerce Conversion Funnels –Find bottlenecks in your sales funnels and optimize for better conversions.
  • Conversion Attribution –Know which source  (search engine, PPC, social) was responsible for sales.
  • Visitor Log –Track activity and find insights using visitor logs.
  • Real Time Map –See the world map light up with visitor activity for your website.
  • Category Performance –Find which categories are performing well and which products in those categories are leading in sales.
  • Days to Conversion –Track the number of days or visits it took to convert a sale.
  • Crawling Errors –See if there are crawling errors (on Google and Bing) for desktop or mobile devices right from your dashboard.
  • Automated Insights –Track changes in traffic performance through automated insights.
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